Golden Waves, a Jordan based foodstuff trading company and one of the oldest establishments in its field in the Middle East, attended the HORECA 2013 showcase in Biel, Lebanon, which was held on May 30, 2013.
Golden Waves had the chance to exhibit its varied business portfolio in wholesale and bulk trading of coffee, sesame, spices, herbs, and grains. The company’s team had the chance to communicate with potential future stakeholders from more than 15 countries from the Middle East and North Africa region, who showed interest in Golden Waves andits business.
Established in 1994, HORECA is the region’s largest annual meeting place for both the hospitality and food and beverage service industries. This year’s HORECA included the International Trade Show for the Hospitality & Foodservice Industry, the International Trade Show for the Food Industry, and the Beirut International Wine & Drinks Fair.
HORECA 2013 redoubled its efforts to adapt to the current economic situation, and the show surpassed expectations as the definitive point of convergence for the region’s food and hospitality sector. Golden Waves, a company known for promoting innovation and rewarding excellence, joined in the celebrations marking the 20th anniversary of the HORECA showcase.